MOVING YOUR BRAND FURTHER
Brand development that defines purpose, creates clarity, and propels growth.
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WORK
Further Up Co. is a brand studio working across strategy, identity, and digital. From early-stage startups to Fortune 500 companies.
(1)
STRATEGY
We immerse ourselves in your business to understand what drives it and what holds it back. Through discovery and analysis, we define the positioning and frameworks that guide everything going forward.
(2)
BRAND
A collaborative process that translates strategy into a visual and verbal system that feels unmistakably authentic. We build identities that are consistent, flexible, and designed to scale across every touchpoint.
(3)
DIGITAL
Where your brand meets your audience. We design and build websites that communicate clearly and convert with purpose. Scalable, fast, and easy for your team to manage from day one.
(Our clients)
Trusted by Fortune 500 companies, early-stage startups, nonprofits, and social enterprises across industries.
Great People, Great Work.
Let’s work together
“Micah is a brand therapist, plain and simple. He listened astutely, challenged our assumptions, and helped us understand who we already were. That kind of clarity creates the underlying foundation for powerful brands.”
“Micah sees the big picture. He understands how creative work can help drive business results and build a powerful brand.”
“Micah is exactly who you want to work with. He cares deeply about the work and solidified what the impact of brand building can bring to our organization.”
Built on two decades of brand obsession.
For over twenty years, Micah Ellis has helped companies bridge the gap between what they build and how the market understands them.
From Fortune 500s to early-stage startups, the pattern is often the same, great work, and talented teams that are not representing themselves authentically or effectively. And it's holding them back. Further Up Co. exists to fix that.
The full story
FAQS
What does a typical brand engagement look like?
Every engagement is tailored to your needs, but most follow our three-phase process: Truth (discovery and alignment), Clarity (strategic frameworks), and Meaning (visual identity and execution).
How long does a project take?
Projects typically take around 4-8 weeks depending on availability and feedback loops. We aim to work pretty quickly and keep weekly check-ins to make sure everything is moving along efficiently an din-line with expectations and scope.
Do you work with startups or only established organizations?
We work with both startups and established organizations. We tailor our process to appropriately meet the distinct needs your company or organizations has at its particular stage of growth and opportunity. We have a wide range of experience with companies at all stages.
What is included in a brand identity package?
Brand packages include, logo, brand architecture, typography, colors, visual art direction (patterns, shapes, graphic elements, etc.) application guides and mockups, and a full kit of all brand assets and a complete brand Guide (typically 25-35 pages plus.) Brand packages including strategy have all the strategic frameworks (on the process page) included in the brand guide as well.
How involved do I need to be in the process?
We identity all key stakeholders that will contribute to the success of the work at the outset. This can be as little as 1-2 or as many as 5-6. We advise keeping core teams on the smaller side and creating helpful feedback loops to inform other stakeholders as needed.
What happens after the brand is delivered?
After the brand work is completed we make sure you have everything you need to successfully implement it. We offer ongoing brand rollout services as well as custom website design if those are some needed next steps for you. Otherwise we make sure you are equipped with the assets and guidelines to work with other vendors and partners.
What makes Further Up Co. different?
The primary thing that sets us apart is our Truth, Clarity, Meaning process and our purpose-led approach. This ensures that your visual expression is an authentic expression of who you are, who you are for, and perfectly aligns to your immediate and long-term business success. As one of our clients said "This kind of clarity creates the underlying foundation for a powerful brand."