LIGHTHOUSE MISSION

Lighthouse Mission has been serving people experiencing homelessness in the Pacific Northwest for over a century. Their work is deeply rooted, transformative, and trusted by the community. But their brand presence told a different story.

An outdated visual identity and fragmented messaging made it difficult to communicate the depth, excellence, and impact of their programs to donors, partners, and the people they serve. They needed a brand that honored their heritage while positioning them for their next chapter.

We began with discovery sessions alongside Lighthouse Mission leadership to understand the full scope of their work: emergency shelter, recovery programs, family services, outreach, and community partnerships. We identified the core tension: a brand that needed to feel warm and human while also communicating operational credibility to major donors and institutional partners.

We created a new visual identity that reflected both their long history, present commitment, and future resolve to be a light in the community and to tirelessly work to the healing of each person that engages with the Lighthouse Mission regardless of where they have come from or what they have done.

Every element was built to bring clarity and consistency across fundraising materials, signage, digital presence, and community-facing communications.

In addition to the core identity was also developed an identity and identity system for the Lighthouse Mission Gala which ultimately saw an additional 35% increase in donations from the previous year.